Max Volume Shampoo

Thickening shampoo thickens each strand of your hair by infusing it with protein or collagen. Unlike a volumizing shampoo, thickening shampoo usually includes ingredients to address hair loss, like saw palmetto. Many men use a thickening shampoo to support their hair loss treatment plan. Hair thickening shampoo with saw palmetto may help target DHT, the hormone that contributes to hair loss, as well as reducing build up on the scalp.

On the other hand, volumizing shampoos help to make your hair look fuller and denser. Once massaged in the scalp, the shampoo targets your follicles and the bottom of the hair shafts to lift hair away from the head. Volumizing shampoos typically use lightweight ingredients that won’t weigh your hair down at the roots—making it great for those with fine, limp hair.

Most volumizing shampoos contain ingredients that create 'hold' to lift hair away from the head. Our volumizing shampoo contains Biovolume 128™, which is designed to provide maximum volume and help support fuller-looking hair. In a clinical test of Biovolume 128™, 90% of users saw an increase in hair volume after 28 days*.

Biovolume 128™ is rich in phytochemicals such as polysaccharides, flavonoids, peptides and amino acids. Naturally found in linden buds, these botanical ingredients form a protective antioxidant barrier over the hair cuticle to improve hair health by protecting it from external damaging agents like UV light and chemical processes, while making hair shiny and smooth.

*Based on a survey of 40 participants after 3 uses per week during a 28-day period.

Volumizing shampoo is designed to work well on different hair types, including fine hair, color-treated hair, and thin hair. We recommend that you use volumizing shampoo and conditioner 2-3 times a week. However, everyone’s hair is different and you might find that using it a little bit more or a little bit less is better for you.

A good volumizing shampoo, like Max Volume Shampoo, is just the very first step of your hair care routine. We also recommend using our volumizing conditioner, which helps moisturize, plump and prep hair for easy styling. You can do a lot to make your hair appear fuller with your hairstyle. If you have fine or flat hair, styling your hair with too much product can result in greasy, limp hair. On the flip side, a crew cut or mop top can help disguise your thinning hair and give you a voluminous look. Learn more in our guide to haircuts and hairstyles for thinning hair.

No, our shampoo is gluten free as we use a hydrolyzed rice protein, which supports elasticity to help hair shine.